So, the big question many of you might be asking yourselves is WHO Airbnb is targeting with their business. According to the research I have conducted reading their website and several other sites, Airbnb is targeting the Travelers and the Host. These two target segmentations are vital for Airbnb’s business structure because they are at … More Airbnb’s Target Audience
The journey to digital business is the key theme of Gartner, Inc.’s “Hype Cycle for Emerging Technologies, 2014.” As the Gartner Hype Cycle celebrates its 20th year, Gartner said that as enterprises set out on the journey to becoming digital businesses, identifying and employing the right technologies at the right time will be critical. Gartner’s … More Hype Cycle
Expedia is a traveling sight where consumers can go and search a number of flights, car rentals, cruises, and vacation packages. Microsoft launched them as a small division in 1996. Since then, they have become one of the leading traveling sites offering services from various travel brands. Also, they proud themselves in giving customers the … More Airbnb vs Expedia
Flipkey.com and Airbnb are similar in terms that both offer numerous vacation rental homes for you to choose from and is considered number 3 in the market. Seeing the success of Airbnb, FlipKey (by TripAdvisor) also entered with a similar pay-per-booking option to try to get in on the action. FlipKey has a great user … More Airbnb vs FlipKey
This post is a recommendation for Airbnb. Unmetric can provide a valuable service for Airbnb as a company. Unmetric provides a product that would allow Airbnb’s marketing team to focus more on their campaign and less on gathering data. Unmetric is capable of compiling huge amounts of specialized social media data in minutes. Airbnb’s marketing … More Unmetric + Airbnb
As I have mentioned before, fitness is a great part of my life and is where I get to connect more with my best friend. Besides working out, we enjoy traveling and recently she told me about a very interesting app where you can rent people’s homes or just a room for the time of … More Welcome to the Fabulous World of Airbnb!